Module 1 · Foundations of Strategic Thinking
Mental models, strategy vs. operations, the strategist's mindset. Reading: Mintzberg, Porter. Assessment: 600-word reflective essay.
Module 2 · External Analysis (PESTEL, Porter's Five Forces)
Industry structure, macro forces, competitive intensity. Live workshop on a Canadian retail case.
Module 3 · Internal Analysis (Resources, Capabilities, VRIO)
Audit your firm's competitive resources. Build a VRIO scorecard for your own employer.
Module 4 · Competitive Strategy & Positioning
Cost leadership vs. differentiation. Blue Ocean Strategy. Assessment: positioning canvas.
Module 5 · Corporate Strategy & Portfolio Choices
Diversification, M&A, divestitures, BCG matrix in 2026.
Module 6 · Financial Translation of Strategy
Connecting strategic plans to budgets, cash flow and shareholder value.
Module 7 · Innovation & Disruption
Christensen's frameworks, dual-track operating models, AI implications.
Module 8 · Global & Cross-Border Strategy
Canadian companies abroad, cultural intelligence, currency risk.
Module 9 · Strategy Execution & OKRs
Translate strategy into quarterly outcomes. Build an OKR set live in class.
Module 10 · Stakeholder & Board Communication
Pitch decks, board memos, executive presence. Live coaching session.
Module 11 · Ethics, ESG & Sustainable Strategy
PIPEDA, climate disclosure, responsible AI in Canadian business.
Module 12 · Capstone Defence
Present a 5-year strategic plan for your own organization to a panel of executives.
